1.0 What are cookies?
- Allow the site to function correctly and to help keep it secure.
- Make the site easier to use by remembering information that you've entered, to recognise you as a site user and to personalise your visit.
- Collect basic information about the way you have used the site.
The cookies make sure you receive the most relevant information from Liberty. They may also allow Liberty to record additional information on the webpages you have visited and the contents of those webpages, any information you input, your time of visit, how did you arrive at the webpages and related session information, your requested page, web browser type, etc.
Yes. Liberty uses this information to better understand website usage in the aggregate so that we know what areas of our website users prefer. This information is stored in log files and is used for statistical reporting and in limited circumstances to prevent fraudulent claims.
3.0 Cookie classifications
We use two classifications of cookies:
- Cookies that are defined as “strictly necessary” are required to help keep data safe. They allow you to move between different pages on our site. They also help to keep your details secure
- Cookies that are defined as “not strictly necessary”. This type of cookie helps us improve the performance of our site. They tell us how pages are used, which ones are commonly viewed and help us piece together a full picture of a typical customer journey through the site. They also tell us if any errors occur.
- There are three types of cookies on our websites, which fall under the above two classifications:
- Session cookies
- Persistent cookies
- Third party cookies
4.0 What type of Cookies do we use?
4.1 Session cookies
A session cookie exists only while the user is reading and navigating the website. Session cookies enable users to carry out essential tasks on our site, without them, the site will not function correctly. This type of cookie expires as soon as you exit the browser you are using to view our website.
4.2 Persistent cookies
A persistent cookie will outlast a user's session. This could be used to record a vital piece of information such as how the user initially came to this website, or to record details about the last browsing session on the site. For this reason persistent cookies are also called tracking cookies.
4.3 Third party cookies
Liberty monitors this information to gather data about repeat visitors to our site and their user experience. This helps us ensure that improvements are consistently made to our sites based on your experiences. Google also reserve the rights to the data collected.
The Google Analytics features implemented by Liberty Insurance include Remarketing and Double Click. These tools are used to advertise online, where the information obtained is used to inform, optimise, and advertise based on past visits to our site. These advertisements may be shown on sites across the Internet.
5.0 Essential Cookies
Some cookies are essential in order for users to use the websites. These are not stored in your computer or mobile device and they do not contain any personal data. You can delete these cookies however the site may not function appropriately.
Here is a list of essential cookies:
|Session cookies||These assist with the onsite customer experience and alert us of any issues that customers might be experiencing. They expire when you terminate the browser session.||Session|
|TLTSID, TLTUID||A cookie used to manage the onsite customer experience, via a tool called Tealeaf. We use the tool to alert us of site problems and for reporting purposes.||Session|
|COOKIE_VLWEPIE-EXTWBxx||Utilised in maintaining session persistence on Liberty Insurance hardware infrastructure.||Session|
|quoteRef||Facilitates easier re-access to existing insurance quotes.||1 year|
6.0 Non-essential cookies
These cookies are usually supplied by our business partners and help provide information relevant to you as well as for analytical purposes. Here is a list of non-essential cookies:
|Maxymiser||Variation testing tool used to deliver different versions of pages to customers during sessions.||1 year|
|DoubleClick cookies||DoubleClick cookies are used for the function of serving digital advertisements on other websites. Some web pages on our website may include electronic images denoted as tags, pixels or transparent GIFs. Said tags enable us to track user interactions on these pages and generate behaviour reports around completed interactions.||2 years|
Used to throttle request rate.
|Facebook cookies||Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers.||3 months|
|YouTube Cookies||YouTube Cookies tries to estimate the users' bandwidth on pages with integrated YouTube videos and stores the user's video player preferences using embedded YouTube video.||179 days|
|Marketing Cookies||Turn Cookies - Used to deliver online ads and report on their effectiveness.||179 days|
|Circulator||Circulator cookies are used to measure the effectiveness of email marketing campaigns.|
|K2C||K2C cookies are used for our Webchat service to identify what pages customers have engaged in a chat, which versions of icons they have seen, and to set a unique visitor ID.||Session|
|Surveying cookies||Qualtrics facilitates the promoting of website feedback surveys and dynamic content; e.g. site history session, prevent repeated display, sampling sizes.||Session|
Liberty Insurance use Acquia Lift to personalise the customer journey including real-time personalisation across any device.
|tc_3ptidexpiry||This cookie is used to store the tracking cookie expiration value.||13 months|
|tc_3ptid||This cookie is used to associate a visitor with their profile by randomly generated person identifier.||13 months|
|tc_ttid||This cookie is used to act as a touch identifier.||30 minutes after the last page view|
7.0 Opting out of Acquia Lift Personalisation Cookie
To opt out of a personalised website experience, please click here.
9.0 Additional Information
For more information on cookies and cookie legislation, please visit the following sites:
Most web browsers give you some control over cookies through the browser settings. However, turning cookies off may interfere with your browsing experience.
For instructions on how to manage and disable cookies, see the privacy and help documentation of your specific browser’s website. If you use more devices and/or browsers you will need to disable cookies on each device and on each browser separately.
10.0 How to Delete, Block or Accept Cookies
How to manage and disable cookies on popular browsers:
- open Chrome
- At the top right, click More
- Click More tools > Clear browsing data
- At the top, choose a time range. To delete everything, select All time
- Next to "Cookies and other site data" and "Cached images and files," check the boxes
- Click Clear data
- Open Microsoft Edge
- Click on More options (… symbol) on the top right corner of the browser.
- Select Settings from the drop down menu.
- Click on Choose what to clear under Clear browsing data.
- Check the Cookies and saved website data (and any other data you want to clear) and click onClear button.
- Click the menu button and choose Options
- Select the Privacy & Security panel
- In the Cookies and Site Data section, click Clear Data
- Remove the check mark in front of Cookies and Site Data
- With Cached Web Content check marked, click the Clear button
- Close the about:preferences page
- Any changes you've made will automatically be saved
Microsoft Internet Explorer
- In Internet Explorer, select the Tools button, point to Safety, and then select Delete browsing history.
- Choose the types of data or files you want to remove from your PC, and then select Delete.
- In the Safari app on your Mac, choose Safari > Preferences, click Privacy, then do any of the following:
- Block cookies: Select “Block all cookies”.
- Remove stored cookies and data: Click Manage Website Data, select one or more websites, then click Remove or Remove All.
- See which websites store cookies or data: Click Manage Website Data.
For more information about how to manage cookies, including opting-out of different types of cookies please visit: www.aboutcookies.org.
11.0 Contacting Liberty
Last modified by Liberty Insurance on 18 February 2019.